very words fast moving consumer goods imply an ever changing marketplace and indeed a
sector like food has experienced enormous change over the last decade.
New products and
sectors are emerging in FMCG markets all the time and even with existing product
categories, rules are being re-written. Consumers themselves are also changing, no longer
just accepting brands at face value - they are constantly challenging manufacturers to
deliver different, more exciting products and more quickly. The old classifications based
on age, sex, or social grade no longer are appropriate - there are now many other ways of
distinguishing between consumers and these focus on their attitudes, motivations and
There are also many other drivers in FMCG markets that have changed - the main
retailers are getting more demanding and powerful. Some product categories can now have
over 400 lines - the competition just to keep your product on offer can be enormous. Food
companies have experienced an unprecedented degree of amalgamation and many brands have
had to adapt and survive, with many fallen along the wayside.
Increasingly, understanding the drivers in the food industry entails keeping up to date
with all elements of the marketing mix - not only understanding consumer needs and
behaviour, but also shopper behaviour, competitor changes, distribution networks, store
checks, pricing - the list is endless.
Exodus Market Research can offer fast efficient ways of keeping abreast of your
marketplace. We are dedicated agency with staff that are experienced in bringing you clear
insight into consumers across many industries - including food, financial, local
government and health. Our research professionals have extensive experience of developing
brands and really understanding consumer needs.
We believe that your FMCG research should be innovative and incisive. It should cut to
the heart of your customer and tell you what you really need to know about what they think
& feel. Research should tell you exactly what its like being your customer enabling
your business to relate uniquely with them. When you work with us at Exodus we will show
you a research service that you won't believe and set a new standard in information
delivery and analysis.
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