research has for many years been part of political life, in recent years the importance of
research has been growing in the political world.
As researchers we support the political drive to seek the views and reaction of the public.
What should drive good government is listening to the concerns and opinions held by the
majority of its citizens, whilst having cognisance of the rights and views of the
minority. Politics is clearly a balancing act whereby decisions have to be made that will
benefit the populace based not only on public opinion but also on the dispassionate
evaluation of moral issues, economic strategy and the wider political world.
Some of the outcomes of this evaluation process are not always palatable, some are
clearly unacceptable and others may need detailed explanation before they become
acceptable. There is no merit however in pushing forward policies that are inadequately
supported by the population, poorly explained or have an adverse effect on the lives of
the public. In seeking the views of society, we expand our understanding of the
relationship between government and the people, provide the opportunity for the public to
invest in or reject ideas and seek to bridge the gap that divides the unheard & those
whose opinions dominate.
Our research team at Exodus have the highest standards, are entirely professional &
apolitical and are committed to providing accurate research whilst maintaining strict
confidentiality. We have many years of experience in both quantitative and qualitative.
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